Inbound Marketing Workflow
“ You don’t need to be the best or the biggest, just the most relevant.”
Establishing a realistic inbound marketing workflow can prove to be effective in the execution of a successful website. While content may be king, it's easy to become a slave to content. This is why a strategy that's in line with your goals, values and passions is necessary in the game we call lead-generation.
Content creation comes naturally for most B2C businesses and independent publishers given they're the ones taking care of this task. If delegated to a marketing agency, the process can get messy. Roadmap software for effectively carrying out a plan of action helps in these instances. So can regular scheduled communication with the companies they're working to optimize their online presence with. If cooperation on the part of the latter is neglected, they might not be ready for what inbound marketing entails.
Since written content shouldn't be exclusively tailored to pleasing search engine robots, a personable approach is required. Site visitors appreciate simplicity in the articles they read, therefore, making the experience enjoyable is a vital component in potentially winning over a lifelong customer. Generally speaking, an authentic voice is achieved when kept as close to the source as possible. Content out of thin air, while intuitive, may not be the best course for delivering value to users regardless of the level they're at in the nurturing process.
Whether you and/or your team will be utilizing advanced applications or basic spreadsheets to plan out content creation & delivery, remaining organized will naturally prove to be an asset in your inbound marketing workflow. Inspired writing, then, just needs to be achieved through the re-purposing of content, the formulation of new content from scratch or existing print materials (information guides, booklets, etc), and original content based on visitor feedback.
Both a functional design and well-structured layout can improve inbound marketing results. It simplifies the consistent publishing of content while keeping the focus on the content itself. If online longevity is important to your brand, you'll likely find yourself moving toward this way of site administration. While brochure-ware continues to work well for landing pages and funnels, the main site architecture should reflect one of seamless navigation including the ability to revert to previously-viewed content (through the usage of breadcrumbs and other means). And yes, a website could be content-heavy and beautiful contrary to popular belief.
While on the subject of what's popular, the most powerful tool in your inbound marketing arsenal will probably always be your ability to post content regularly. Search engines respond positively to it (even in cases where content is not properly optimized), and visitors crave it (for lack of a better term). People want to stay current on topics they're interested in, and whoever's posting it usually wins out. This is why bloggers are often favored (with regards to targeted & sometimes general site traffic) over large enterprises. You don't need to be the best or the biggest, just the most relevant. This opens the door to virtually countless collaboration opportunities, let alone direct sales.
Your workflow depends on momentum. After the preliminary steps of establishing a Web design in line with your primary message, digital marketing success will require repeatable actions that assist with the continual discovery & growth of your site - and ultimately your offerings. We constantly emphasize on content for this reason. You can reiterate the look & feel of your website as often as you'd like, but, for the most part, it's the substance that leads to profit, value, and net worth.