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The modern entrepreneur is facing an identity crisis. Just as the majority are beginning to get both on-page & off-page SEO (particularly organic/natural/editorial SEO), major search engines have decided to favor artificially-generated content (i.e., AI content meshing a cluster of original articles on any given topic), not to mention the paid advertisers/advertisements they’ve already been leaning toward.

So, what can we do?

We remain authentic in the content we create, and use AI to leverage that content to our advantage. In truth, marketers have been doing this for years. But since AI is now more advanced (and more broadly used), the buzzword has become commonplace within the community.

Regardless, what you need to focus on as a business owner is how to remain competitive.

This is done in a few ways:

Simplify your content structure & schedule
Automate your content marketing efforts
Post keyword-centric content regularly

Of those we’ve come across, there’s only one software suite capable of accomplishing all of the above. It’s Hike (demo).

Hike (demo) helps marketers and marketing teams with virtually everything SEO-related. And since search engine optimization is still a viable means of getting highly-targeted traffic (passively we might add), Hike (demo), consequently, is an excellent Web app for anyone looking to acquire new/qualified leads (without paying additionally for them) and/or to position themselves as an authority in a given industry or niche.

A Marketing Toolset for Today's Entrepreneurs