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Harnessing the power of niche marketing allows you to monetize your content without having to sell anything, at least not in the traditional sense. SBI! by SiteSell, also known as Solo Build It! (formerly Site Build It!) is an all-in-one set of website publishing tools designed for this purpose. Aimed especially at beginners to online business building, it’s also an educational resource on the subject.
SiteSell (the creators behind Solo Build It!) are original in many respects. They continue to be part of a handful of SaaS (i.e., software as a service) providers that offer a website builder (and several other associated technologies) in an interactive teaching environment. For this reason, it makes it a viable option for individuals just getting started on the Web or those who aren't tech-savvy.
SBI! has managed to simplify a complicated process through their C-T-P-M model (often mentioned throughout their video & written tutorials, labeled the Action Guide). It stands for Content-Traffic-Presell-Monetize and SiteSell does, in fact, guide their users every step of the way. Hand-holding aside, as the customer, you have complete control over the way content is displayed (and the content itself) along with the selected methods of monetization. This is actually how SiteSell has developed a significant following of their product; they regularly tout building an Internet business based on passion (albeit with several structural and statistical measures in place) which does sound freeing.
With regards to their page editor, SBI! allows users to structure content in a logical way (enabling re-usable editable areas, for example), which we like. Pre-existing themes have a business feel to them and can be customized based on color, typography, etc. They are fairly rigid, likely due to SiteSell's philosophy of remaining focused on article-writing (and one that shapes nearly every aspect of the interface, called back-office), but by keeping things clean & simple… a professional, well-branded look can be achieved.
Something we've yet to emphasize on is SBI!'s biggest strength; organic SEO (although they don't explicitly use this term in their marketing material). Determined by various AI triggers, their system proofreads newly-created pages (pointing out bad SEO practices, such as over-use of keywords), notifies you of any broken internal or outbound links, and so on. They even include a keyword research tool that offers valuable insight into your chosen industry/niche (facilitating topic choices based on what potential visitors are already searching for).
In sum, we see the power in SBI! being two-fold:
For one, it helps generate highly-targeted traffic (primarily through search engine editorial listings, a sustainable form of marketing).
Secondly, it combines the flywheel philosophy of inbound marketing (i.e., the pleasing of visitors by means of delivering all content free of charge) with, to a lesser degree, funnels, empowering users to passively (yet very effectively) capitalize on email marketing for creating focused outcomes, lead-qualifying, etc... a feat most systems can't pull off or haven’t attempted to.
Finally, getting back to monetization and why we’ve emphasized the words “Sell Ad Space” in this article’s title, it’s simply how most SBI!-ers use the platform to profit. The reasoning behind it makes perfect sense. Let us explain:
Nothing drives more quality traffic to a website than valuable free content, which naturally means that developing it is a full-time job in & of itself. Rest assured, since ad networks and affiliate programs (for which you’ll learn about) exist, as a customer of SBI!’s, all you would need to do to generate income is copy & paste a bit of code onto a prominent area of your site (and wait for a visitor to ultimately click on the generated text or graphic link, of course).
On a more down-to-Earth level, SBI! is an excellent platform for introverts. Third-party advertisers (i.e., merchants you’re affiliated with) will be taking care of sales inquiries (not to mention the distribution, upkeep, and support associated with their products), and you can work whenever & wherever you’d like. Marketing on the platform is also low-key being driven for the most part by articles (as opposed to something like video marketing); you can even choose to use a pen name in this case.
Character traits play a monumental role in a person’s online success or lack thereof. Deciding on a path that fits your profile (not your social media profile but your real profile), then, is crucial to making it work in your favor.
Click on your browser’s back button to return to the previous page, or select an option below to learn more about SBI!. You’ll notice that there’s an option for WordPress users as well! {The latter is mentioned on the ‘FAQ’, ‘What’s Included’, and ‘Start Now’ [Order] pages.}