The successful selling of services in almost any industry requires an influx of qualified leads, weekly (if not daily). While most service sellers, coaches/trainers, consultants/consultancies, agencies, and firms are often well-equipped to exceed their clients’ expectations, they tend to fall short in their marketing efforts.
It’s with good reason that individuals (i.e., freelancers, independent consultants, etc) and teams alike who do complex, very demanding work can’t put together an effective plan of action for acquiring new business regularly; they simply don’t have the time.
For those fortunate enough to hire seasoned outbound sales representatives (or professional networkers), an ever-increasing profit margin may still not be guaranteed… not with the way things currently are. Today, people are desensitized by online ads, yet the Internet remains their preferred medium for reaching out to consultants for help.
Whether you’re in the B2C or B2B market, the key to capitalizing (for lack of a better term) on this medium is by allowing potential customers to willingly come to you. And while it might sound glamorous, anyone who’s delved in entrepreneurship knows that it’s always easier said than done, and most definitely never free. That said, it is doable… with the right tools.
Workflow, process, automation, ecosystem; these words are equally relevant to solopreneurs, SMBs, and large enterprises. Yet from our research, there’s only one all-inclusive platform that provides each of these directly to self-managed entities… with marketing prowess to boot. It’s HubSpot.
While we may be compensated for referrals to their CMS (i.e., content management system), there are valid reasons for why we’re willing to attach our name to HubSpot’s product:
For one, it has all of the features your company will ever need under a single interface. Aside from the CMS itself (i.e., your hosted website-building software complete with flexible layouts & section-wide content blocks, video player, and keyword tools for improved on-page SEO [i.e., search engine optimization]), you’ll receive a CRM (i.e., customer relationship manager), live chat function, and email marketing up to 2,000 monthly messages at no additional cost under the CMS base plan. Upgraded pricing plans bring a booking engine, advanced visitor personalization, paid membership area for your clients, AI chatbots for automated live chatting with your site visitors, removal of all HubSpot branding from any of the applications used, and more into this list.
Secondly, their entire system is incredibly simple to use. Custom websites (not limited to rigid templates) are relatively easy to create, and marketing tasks are accomplished seamlessly. Tutorials covering each topic are naturally included, with in-app guidance also being provided.
Thirdly, HubSpot thrives on educating its customers on what they’ve arguably coined inbound marketing. They’re good at it, having mastered the art of customer acquisition for themselves, and understand how passive forms of marketing can lead to, well, more leads for individuals & companies of all industries (not to mention in a cost-effective and sustainable way).
NOTE
Sign up to a paid plan including HubSpot CMS, and we’ll offer a complimentary month of unlimited marketing consulting (via email) valued at $500 USD. Kindly advise us on the same day to benefit from this free service.