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There hasn't been a greater disruptor to the website builder and CMS space in recent years than Webflow. While it has its worthy competitors, none are as feature-rich or evolved as a platform. For those unfamiliar, Webflow is a blank canvas, WYSIWYG editor with structured fields/areas allowing granular control over virtually all elements of your website's design, layout, and behavior; multiple menu bars, multiple footers, multiple responsive sidebars, flexbox, grids, animations, interactions, typography, transitions, padding/margins, etc — It's all there, readily available and easy to implement without having to add or manipulate code. Beyond that, it's a secure, hosted solution for publishing a site, blog, and/or e-commerce store.
Collections make it simple to add breadcrumbs to the front-end of pages, sub-pages and nested folders for improving overall user-experience. The back-end can be customized (depending on your plan, all of which are affordable) with your personal, company or agency logo for making the CMS your own. There is clearly a thread of pleasing everyone involved with Webflow (whether directly or indirectly), and we like it. We're assuming that they listen to their customers given the overwhelmingly-positive community feedback; an obvious good sign for anyone looking for a future-proof system to build upon.
Still in its early stages, Webflow Ecommerce has been quick to integrate the ability to sell digital goods along with services. And for experienced online retailers interested in launching their next shop of physical products, they're not likely to be disappointed. All pages in the sales process (product, cart, checkout, etc) can be personalized to your liking, letting your brand shine to its fullest. There isn't another platform to our knowledge that can do this, at least not code-free.
Because virtually every task in the Webflow interface can be accomplished visually, some might anticipate that it’s limited on the content management side (more so for larger sites). One thing is certain; the power and ease of use offered by this design-centric system combine to almost always include a logical way (as opposed to a workaround) to compensate for areas where a text-based editor would normally thrive. It’s simply an approach of working with websites not previously seen to this degree, and, hence, something that needs adapting to (kind of like an acquired taste).
Marketing features include blogging, pop-ups (limited only by your imagination), announcement bars (placed wherever you’d like [site-wide or within sections]), custom landing pages, and lead-generation forms. Unfortunately, email marketing isn’t among them as of yet, although given the speed at which the platform is evolving, we have a hunch that it’s on their roadmap. Most major publishing platforms today offer it, and so, implementing a newsletter (i.e., mailing list) functionality will be crucial for them to continue competing in this space.
If aesthetic appeal is important to you (and you understand the basic principles of Web design or are willing to learn them through Webflow University), you can't go wrong with Webflow. It’s genuinely a platform that anyone with an eye for design can use to exercise their artistic self-expression. If you're both a strategist and a designer (as in the case with seasoned marketers and freelancers), then you'll be met with the challenge of creating content structures from scratch (simple or complex) — opening the door to innovative & effective website concepts the world has yet to see.