Sometimes entrepreneurs/marketers need a specialized tool to get the job done. While our recommended website platforms provide ample features to grow a strong brand & online presence, there are occasions that call for a more focused approach in order to increase sales, readership, etc.

Below is our list of the best-in-class solutions for extending a site’s functionality & reach, each conveniently tailoring to any website builder or CMS platform.

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Wordtracker — Wordtracker is the original keyword research tool, offering much-needed direction to anyone’s content roadmap. Years after its launch (and several iterations), it’s still the most powerful and user-friendly solution for targeting your ideal visitors/customers through major search engines’ editorial/organic listings. It’s also a perfect complement to the following service.
Postaga — Effective/ethical link-building has never been so easy, or powerful. Postaga, both a unique and useful application, helps identify highly-targeted link-building opportunities as well as offers the ability to manage inbound links (and their associated publishers) in a user-friendly environment. This is a game-changer for content creators interested in marketing their blog (posts, videos, podcasts) and/or website (articles, landing pages, offerings)… and perhaps even more so for established businesses seeking relevancy at the search engines. Use coupon code friends50 upon clicking the above-mentioned link to benefit from 50% off your first month.
GSC — GSC (or GetSiteControl) takes pop-ups to the next level. What was previously looked down upon has today evolved into a powerful means for what GSC refers to as conversion optimization.
AWeber — AWeber has stuck to what they know best, that being email marketing, from the very beginning. There’s something to be said about brands with longevity & a focused mission in mind, and it’s why we recommend them.
Instapage — Landing pages, while having been around for years, are today regarded as staples among individuals & companies utilizing direct marketing as part of their sales strategy. If you have a product or offer any type of service, it might be worth exploring this form of post-click advertising. And simply put, nobody does it better than Instapage.
Animoto — Recently updated to version 3, Animoto is a fantastic, affordable solution for hosting and displaying unbranded videos on your site. Their player currently allows for up to 1080p (Full HD) visual content and, as their company name suggests, they include animations at no extra cost. You can tap into their premium library of images, music tracks, and video snippets (i.e., pre-recorded videos that can optionally be stitched together), and can naturally add text (using various fonts) for a more interactive effect; in sum, you don’t need to upload any of your own videos to begin delivering quality video content. Use coupon code ANNUAL15OFF upon clicking the above-mentioned link to benefit from 15% off any annual plan.
Snappa — Snappa is a simple-to-use, no-frills graphic design editor. For website publishers/strategists and social media marketers not necessarily needing granular control over their creatives, this is a one-of-a-kind solution that empowers its users to quickly develop custom/stunning visuals (images, photos, etc), infographics, and documents (such as ebooks, brochures, etc). Everything’s drag-and-drop and ready for you to begin creating branding kits and more with only a few clicks.
Pipedrive — Pipedrive offers all-in-one sales & customer loyalty tools consisting of CRM, pipeline management, and chatbot (i.e., live chat without having to be present) software… not to mention live chat itself. Everything works seamlessly, and it’s easy to use, too! Click on the above-mentioned link to benefit from an extended 30-day free trial (normally only 14 days).
Elfsight — For everything else, there’s Elfsight. They have social sharing and several other micro-marketing & sales apps for taking your website & online presence to the next level (all under a simplified pricing model). When you sign up for a free trial, you’ll receive a 20% welcome discount coupon valid for 24 hours.

Marketing Tools for the Modern Website