Door-to-door Marketing

Is door-to-door marketing (no, not sales… marketing) even a thing? Well, it should be. We, of course, all receive several weekly promotions in the form of physical flyers, pamphlets, business cards, and coupons (placed in our home mailbox)… but that’s not what we’re talking about here. We’re referring to someone personally showing up at your doorstep, ringing the doorbell, and highlighting the benefits of their product(s) and/or service(s). No pushy sales pitch; just informing.

Oddly enough, don’t you wish that these same people would occasionally have a card in hand (with a legitimate website, social media page, and/or phone number printed on it) or an unencrypted QR code to scan with your smartphone (which opens up their site, for example) when they do? That’s definitely the case with us, because when you combine a polite demeanor with something useful and/or interesting… you’ve got our attention. Still, many of us don’t have the time to converse or fill out a (short or long) questionnaire or order/purchase form without prior notice — especially when it’s as spontaneous as an unexpected drop-in (let alone from an individual you haven’t previously built any rapport with).

So, if you’re on the other end of the conversation (i.e., considering going door-to-door with your offer), don’t come in guns blazing. Instead, give us a chance (and some time) to (independently) learn more following this quick in-person interaction. It definitely beats placing any form of paper advertising in mailboxes (without a [very] brief hello, that is), only/ultimately to be destined for a garbage can. It’s memorable, and it’s effective. And, for what it’s worth, it’s a simple way of avoiding the constant rejection associated with sales.

Once a prospect gets back in touch, they’ve essentially knocked on your door… and the dynamic, to a degree, has been reversed. Trust has been developed, and features have been communicated (without lengthy explanations that, more often than not, lose the customer). It’s automated leads with a personal touch, blending online & offline marketing without an aggressive buy now button.

Oh, and as usual, don’t forget the freebies (such as digital downloads [in exchange for an email address, ideally], samples of the physical goods you might be selling, a discount code for your services, etc) upon that initial/first meeting. People like (quality) freebies.